The Guide On How To Market A New Product/Brand To Help Start Or Grow Your Business‍

 
I love sharing what I’ve learned through my past experiences running my company, InstaSteam, and helping start many other companies as well. I hope that some of my knowledge and advice with regard to marketing a new product/brand can help you with your current or future businesses.

What Is Marketing?

How To Get Startups Into The Market?

Why Is Marketing Important?

Strategies To Help You Sell Your New Product And Brand.

How To Start A New Business With Applied Marketing?

Bottom line.

The Ultimate Guide to Steaming Your Clothes

Steaming your clothes is a great alternative to ironing. Ironing requires time and effort, while steaming is much quicker and can produce better results. However, it may feel a little strange at first if you’ve never used a steamer before, especially InstaSteam. It’s not like an iron, which has one fixed setting. Instead, there are different ways of using a steamer depending on the type of fabric and the look you want to achieve. This article explains what a steamer is, its benefits as opposed to an iron and how to use one effectively for excellent results every time.

What is a Steamer and Why Use One?

A steamer is a clothes steaming device that uses the power of steam to remove wrinkles. This means it doesn’t use heat like an iron, which is great news for your delicate fabrics. Steaming is much more gentle on materials, meaning you can remove creases without damaging your clothes. This is why many people prefer to use a steamer as opposed to an iron. Steaming can also work on most fabrics, sometimes including silk, wool, cotton, linen, and synthetic materials. The best thing about using a steamer is that it’s quick and easy. You don’t have to crank up the ironing board and wait for the iron to heat up. You simply fill the steamer or InstaSteam Pod with water and let it get to work. In just a few minutes, you’ll have wrinkle-free clothing.

Benefits of Steaming Your Clothes

As discussed, steamers are great for delicate fabrics. They can remove creases without the risk of burning or damaging the fabric as you may with an iron. This is the exact moment in college that Ari Hirsch, CEO & Founder of InstaSteam, started his mission to find a solution to the iron especially while traveling. One time burning your clothes with an iron is one too many. The gentler the process, the less likely you are to lose the shape, color, or texture of your clothing. Steaming is also much quicker than ironing, so you’ll save time when you’re getting ready. You’ll be amazed at how quickly your clothes will be ready to wear again. Steaming is a great way to freshen up your wardrobe. You can quickly remove odors and stains that have built up over time. The great scent of the steam will also leave your clothes smelling fresh and clean.

Types of Fabric When Using a Steamer

When you’re first experimenting with your new steamer, it’s worth experimenting with fabrics until you find the best settings for your needs. If you’re not sure what fabrics are best suited to steaming, there are a few things you should consider: – Will it shrink? – What color is it? – How delicate is the fabric? For example, if you’re steaming wool or a fabric that shrinks, you’ll need to set the steamer to low heat. You’ll also want to ensure you don’t leave the fabric in the steamer for too long, just enough time to remove the creases. You’ll almost certainly want to avoid steaming linen and silk with high heat as it can damage the fabric. The great thing about InstaSteam is that there is no high heat on the clothing so you can leave it steaming for as long as you want without damaging your clothing. Well not too long, unless you like damp clothing.

How to Steam Your Clothes: Step by step

Obviously start by hanging your clothes after washing them or avoid keeping them in a crumpled ball until you are ready to wear them. InstaSteam is the world’s first electricity-free & hands-free clothing steamer that smoothes wrinkles and deodorizes in as little as 3 minutes using mineral-based, all-natural ingredients. Developed as a cost-effective, portable solution for travel, InstaSteam is also an ideal at-home, no-contact option – perfect for weddings, events, stay-cations, work, school, and more. InstaSteam is also the first of its kind to be allowed aboard cruise ships and airplanes due to it being electricity-free and non-flammable, giving people a way to steam clothing that they have never had before. 

  1. Hang your piece of clothing in the InstaSteam garment bag
  2. Tear open the InstaSteam Pod and fill it with water
  3. Insert the Pod at the bottom of the hanging garment bag and zip it up
  4. You’re done! Just wait a few minutes after it activates and you’ll have freshly steamed clothes!

I don’t think it gets more simple than that. Go brush your teeth or make your kids breakfast meanwhile. I don’t know! Just trying to save you time!

 

Final Words: Is steaming your clothes the right choice for you?

Steaming has many benefits over ironing. It is more gentle on the fabric and can be completed much more quickly. Steamers are also much lighter than irons, making them much easier to maneuver around your clothing. There are a few things to keep in mind when choosing a steamer. You’ll want to make sure the steamer can hold enough water for the number of clothes you’ll want to steam. Keep in mind, too, that different fabrics may require different settings on the machine. Experiment a bit until you find the best settings for your fabrics. Now you know what a steamer is and why you might want to use one instead of an iron. You should also know the best ways to use a steamer for great results. You can now make the most of your wardrobe without worry.

 

InstaSteam Cover Image

InstaSteam Leads Into Multi-Million Dollar Partnership With Royalty Travel Solutions

InstaSteam and Royalty Travel Solutions, two major companies in the consumer products and travel industries, join powers to create a considerable partnership potentially leading to significant growth for both companies.

(ProNewsReport Editorial):- Las Vegas, Nevada May 26, 2022 (Issuewire.com) – InstaSteam and Royalty Travel Solutions announced today that the companies have officially entered into a strategic partnership that can lead to hundreds of millions of dollars in revenue in the travel space for both companies. InstaSteam is aiming to position its electricity-free and eco-friendly steam pods in cruise ships, hotels, airport lounges, business lounges as well as many more travel locations and stores. While InstaSteam benefits from Royalty Travel Solutions’ members using the InstaSteam products and relationships with cruise lines, hotels, airports, etc., Royalty Travel Solutions benefits from InstaSteam’s customer base being the same demographic as well as being able to provide InstaSteam to all of their members as a benefit in both the memberships as well as in their own resorts, lounges, homes, and other owned locations.

InstaSteam is known in the consumer products and travel industries for such products as its InstaSteam Pods (electricity-free and eco-friendly steam pods), wrinkle release and anti-static sprays, and other clothing care and travel products.  “We are very excited to work with Royalty Travel Solutions and create a long-term successful relationship,” said Ari Hirsch, Founder & CEO, InstaSteam. “Teaming up with Royalty Travel Solutions to provide convenient and inexpensive travel accommodations and products to travelers will enable us to have InstaSteam available to them no matter where they are traveling.”

“This partnership reflects our desire to collaborate with companies that share our vision of providing cost-effective, convenient, and helpful products to people around the world,” said Royalty Travel Solutions. Royalty Travel Solutions and its different divisions, such as Royalty Travel + and Royalty Luxury Tours, are known for finding its members the best, least expensive, and most luxurious travel accommodations. They work with several other companies in the travel industry as well.

There is a lot that will be necessary to implement the vision that both InstaSteam and Royalty Travel Solutions have. Initially, Royalty Travel Solutions and InstaSteam will share many of their resources to prepare for the bigger game plan. There will be more news to come as the partnership progresses. InstaSteam might just be that next ‘Billion Dollar Idea’, a new business show featuring Ari Hirsch and InstaSteam on Fox Business Network searching for the next billion-dollar company.

About InstaSteam

InstaSteam is the first clothing steamer of its kind to come to market with patented and trademarked technology and design. InstaSteam is the world’s first electricity-free & hands-free clothing steamer that smoothes wrinkles and deodorizes in as little as 3 minutes using mineral-based, all-natural ingredients. Simply hang the garment in the bag, add water to the InstaSteam Pod, insert, zip… and dress to impress in as little as 3 minutes! One of the last holdouts of the old-fashioned approach to fashion, replace time-consuming trips to the dry cleaner and using an iron, with a quick, convenient, and refreshingly eco-friendly alternative. InstaSteam is also the first of its kind to be allowed aboard cruise ships and airplanes due to it being electricity-free and non-flammable, giving people a way to steam clothing that they have never had before. In addition, we are replacing all of the irons in hotel rooms with InstaSteam, with a minibar purchasing concept, in order to give people a more convenient option and the hotels a new revenue channel. Cruise lines are extremely excited to work with us as well, as we are able to provide their cruisers with an option that has never been available on cruise ships before, and similar to the hotels, they are able to produce additional revenue. We are taking over and revolutionizing the dry cleaning, iron, and steamer businesses all over the world.

About Royalty Travel Solutions

At Royalty Travel Solutions, we use our proprietary SOR software to obtain the best deals on Hotels, Airfare, Car Rentals, and Cruises, plus anything else you might need when you travel. We find the best deals and then bring those deals back to you. No matter where you are traveling, be it a local weekend getaway or maybe a tropical family vacation, or anything in between, we are here to help you. It is Our Mission to make sure that you are always getting the best deals available each and every time. 110% Guaranteed.

Weiss is on a mission to help turn an entrepreneur’s idea into the next Billion Dollar Idea

Weiss is on a mission to help turn an entrepreneur’s idea into the next Billion Dollar Idea

Princeton native Ben Weiss, founder of beverage companies Bai and Crook & Marker, is giving 15 entrepreneurs the opportunity to secure up to $1 million in investment money and his mentorship.

Through Weiss’s new show Billion Dollar Idea, which debuted on FOX Business Network on April 26, Weiss will select six entrepreneurs out of the 15 he meets across the country.

The six selected will join him at the Basement, described by Crook & Marker as an entrepreneurial hub, at his headquarters on 1 N. Johnston Ave. in Hamilton.

As host, Weiss will put the six entrepreneurs through a series of challenge assignments with the goal of choosing one entrepreneur and helping them turn their idea into the next Billion Dollar Idea.

The chosen entrepreneur will receive a residency in the Basement, his mentorship and investment.

Weiss has chosen the first of the six entrepreneurs during the debut of Billion Dollar Idea. A new episode arrives each week on Tuesdays on FOX Business Network at 9 p.m.

“Entrepreneurs are the backbone of America and are fundamental to fueling the economy, especially during times of uncertainty like the current pandemic,” Weiss said to The Princeton Packet. “The timing of Billion Dollar Idea is perfect because the show takes an inside look at entrepreneurship in a way that’s never been done before.”

He added that nearly 5.4 million new businesses were registered in 2021.

“Which is up 23% over 2019 — and it’s the highest number in single year in more than 15 years. Only a small number of those businesses will survive,” Weiss said. “Entrepreneurship is a grueling journey and not everyone is cut out for it, no matter how good their ideas are. Our show will give viewers a better sense of how demanding the journey is — and how rewarding it can be, too.”

Weiss did not go into what the specific challenges would entail for the six entrepreneurs, but that the challenge assignments would test their business acumen, their products and their grit.

“In general, we wanted to expose them to some of the real-world experiences that I’ve faced over two decades as an entrepreneur. I had more failures than successes before I hit it big with Bai — and I learned as much, if not more, from losing than winning,” he said. “To be a great entrepreneur, there’s nothing more important than grit and determination. You can learn all the fine points about whatever business you’re in along the way.”

For Weiss he wants people watching each week to understand that entrepreneurship is a challenging journey.

“A challenging journey that requires what I call “Basementality” — a mindset that blends foresight, scrappiness, flexibility and passion to empower you to achieve success,” he said. “The basement has a special meaning for me. It’s the quiet, safe place you go to become one with your idea. But the key is you can’t stay there for too long.”

Weiss said people have to fight to get out of the basement to turn their idea into reality and bring it into the world.

“New businesses are like babies — they come out kicking and screaming, so you have to learn how to crawl and walk and eventually you’ll be ready to run. They need the entrepreneur to provide attention and nurturing 24/7 to become a success,” he added.

Weiss founded Bai, an antioxidant beverage brand, in 2009 during the Great Recession. With Bai’s growth following its founding in the basement of his house, Weiss sold Bai to the Dr. Pepper Snapple Group in a $1.7 billion acquisition.

Then later in a next adventure Weiss founded Crook & Marker, an organic low-calorie alcohol beverage company.

“Technology continually creates new opportunities and challenges in our business landscape, but the fundamentals of entrepreneurship remain the same over time: passion, grit and determination,” he said. “I advise new entrepreneurs to be original rather than simple creating new versions of popular trends — to be a black sheep rather than just one of the flock.”

Weiss added that it is critically important to also identify something they’re passionate about that needs fixing and dedicate themselves to creating the solution.

“For me, the enemy is ‘Big Sugar.’ My solution was Bai and now Crook & Marker. I understand the challenges that entrepreneurs face today because I’m back at it again with Crook & Marker,” he said. “After leaving Bai, I started to think about what I wanted to do next and saw another industry that was ripe for disruption — beer. So I went back to the basement to create Crook & Marker, the world’s first zero sugar organic cocktail portfolio.”

According to Weiss, Crook & Marker is giving consumers great-tasting USDA organic margaritas, mojitos, piña coladas and palomas, and some new innovations with consumers in recent years seeking to escape sugar, carbs and calories in beer.

When asked about what are some of the top skills or abilities an entrepreneur needs, Weiss said, “Entrepreneurs must wear bifocals — they must be equally focused on the unsexy hard work in front of them at all times, while also looking into the distance to the future they’re trying to turn into reality. You can’t fully accomplish one without the other.”

He added that as an entrepreneur, people must be willing to risk it all to achieve proof of their concept.

“That’s the only way to find and then scale success. Perhaps most challenging, entrepreneurs must take the time and effort to understand their end game even as they’re just getting started,” Weiss said.

“Too many entrepreneurs fall in love with their ideas and start businesses without really knowing what they’re trying to accomplish. Do you want to create and run an iconic brand for years? Do you want to build your business for a big financial exit? Put your vision and goal down on paper and use them to guide your journey.”

Originally published at: centraljersey.com

Use Steam — Ironing Your Clothes Is Worse Than You Think

Use Steam — Ironing Your Clothes Is Worse Than You Think

There are many different reasons that steaming your clothes is the best option for making them look fresh and clean.

The first and most important reason that InstaSteam is the best option, is that it releases the wrinkles from your clothing without you having to do any work. Yes, ironing and the shower can do the same thing, right? No. Although ironing clothes is the most ancient way of getting out wrinkles, it is not the best. Ironing your clothes can actually shrink, melt, burn and do many more horrible things that will cause your clothes to have a very short life, not to mention the pain of setting it up. Showers, well, they don’t usually do the job and can get your clothes wet.

Now, what else can InstaSteam do besides steaming your clothes? Good question. Steam, aside from releasing wrinkles, can also kill odor-germs and reduce allergies. Cool no? The heat of the steam actually kills bacteria that causes odor and helps remove dust mites from your clothing.

InstaSteam is the quickest and most efficient way to steam your clothing and will actually save you money on your dry cleaning bill. InstaSteam will help keep your clothes fresh and clean in between washes or dry cleans. Oh, wait! InstaSteam is also electricity-free and disposable. That means no plugs, no batteries and doesn’t take up space! Just use it and throw it away. InstaSteam is eco-friendly and made up of all-natural minerals. InstaSteam cares about you, your clothes and our environment.
www.instasteampod.com or Amazon

Packing for Cruise - Instasteam Blog

10 Must Pack Items for a Cruise

Packing essentials for life’s greatest moments. 1. Passport or birth certificate.  Because you’ll probably be visiting exciting ports in foreign countries, you’ll need to come prepared with identification. If you don’t have a passport, never fear: For closed-loop cruises (AKA those that both start and end at the same U.S. port), an original copy of your government-issued birth certificate may suffice. Just double-check here in advance to make sure it’s OK for each of the ports you’ll be visiting. And always remember to leave copies at home. 2. Carry-on. When you board the ship, you’ll want to start having fun right away. So while your luggage is being delivered to your room, keep the essentials (like a swimsuit, sunscreen, and some reading material) close at hand in a lightweight carry-on. Bonus: The extra bag doubles as a handy tote for whatever you need during shore excursions, or as a way to bring home souvenirs. 3. InstaSteam — You won’t find an iron in your stateroom (fire safety first!). InstaSteam Pod’s are TSA and Cruise Line Approved for travel, making InstaSteam the world’s first electricity-free & hands-free clothing steamer option, keeping you and your clothes fresh wherever & whenever life brings you! www.instasteampod.com or Amazon 4. Portable charger.  Cameras, smartphones, and tablets aren’t much fun when their juice is gone. Make sure you bring device chargers and a portable charger that lets you charge on the go. 5. Formal attire. Days on-board (and on land) are pretty much come-as-you-are. In the evenings, the dress code is smart casual for ladies and pants and a collared shirt for men. For ships with formal nights, you’ll want to dress up. Ladies should bring a cocktail dress or nice pants suit, and men should pack a suit (tie optional). 6. Aloe vera.  In case you get a little overzealous with the sun-worshipping, you’ll be glad you remembered this skin-saving balm. Pro tip: Buy the spray-on stuff for easy application; just make sure to put it in your checked bag if you’re flying to your port of departure. 7. Quick-drying cover-up or pair of shorts. Because some shore excursions involve getting a little wet and wild, you’ll want a cover-up (or change of clothes), so you can ride back to the ship dry and comfortable. 8. The right mix of shoes. We know you won’t forget the flip flops, but make sure you toss some sneakers in your bag as well if you’re planning to work out or climb the onboard rock-climbing wall, dressy shoes for formal nights, and anti-slip, closed-toed water shoes for all of those active shore excursions. 9. Binoculars.  Sure, you don’t have to bring these, but with the amazing views you’ll encounter on deck and from your stateroom window or balcony, you’ll be really glad you can get a closer look. 10. Travel Size First Aid Kit. (No explanation needed)
4 Reasons To Steam Your Clothing

“4 Reasons To Steam Your Clothing”

What’s the worst part about laundry? Yes, that’s right. Ironing. Ironing is, simply put, no fun at all. Some would say it’s…the worst. Thanks to the creation of the steamer and InstaSteam, though, ironing is no longer a necessary household chore! Check out these 4 reasons and if by the end you’re not convinced, we won’t insist.

www.instasteampod.com or Amazon

Reason 1: It’s Faster
Ironing can take a whole afternoon, if you’re used to ironing several garments the same day. However, if you choose to do it on a daily basis, getting the wrinkles out of your outfit in the morning before work or school, ironing may just be too time consuming. You have to set up the ironing board, heat the iron and work your way around tough spots like buttons and collars. Or, you have to rush out in your wrinkled shirt. Yes, it may smell just like a fresh laundry pod, but a wrinkled shirt will just look unkempt.
Steaming, on the other hand, takes about half the time that ironing does. You simply hang your clothing on the rod or on a hanger and steam away the wrinkles.
Reason 2: It’s Easier
Where ironing requires you to turn your clothes, lay them out this way or that and approach the pieces from different angles to reach all the wrinkles, steaming is more…user friendly. It requires
less strength to get the wrinkles out and, definitely, less tossing and turning. There are, however, some measures you can take for your clothes to get out of the dryer less wrinkly than usual. You can use unscented dryer sheets for example, or you can get your clothes out of the dryer the instant they’re done and hang them. When doing laundry, it’s always good to plan ahead.
Reason 3: It’s Better For Clothes
Many people are unaware of the damage their irons do to their everyday clothes. When getting rid of wrinkles, the iron is actually crushing the fragile fibers of the textiles, and may cause damage to the clothes and shorten their lifespan. Since a steamer works with only slight contact with the clothes, it is far more gentle and less damaging.
Reason 4: More Uses
Irons are best for small pieces of textiles, often limited to unembellished clothing or small textiles like handkerchiefs and placemats. They are also the best solution for wrinkles on dress shirts and every other type of work shirt and leaves them crispy smooth. If that’s what you are going for and are a guy that wears suits almost everyday, then an iron is best for you. The same goes if you’re a woman that is used to wear shirts everyday or most days.
However, you can use a steamer to de-wrinkle beaded or sequined clothing, delicate fabrics, clothes with ruffles, pleats and frills and even curtains or tablecloths. In other words, an iron goes a long way for dress shirts but a steamer is better for every other types of clothing.
If you’re on the verge of buying a steamer, but are still not sure, we hope this post can tip you over and you can make the correct decision. Remember, caring for your clothes is more than just choosing which is the best laundry detergent or what is your favorite fragrance of dryer sheets. An effective laundry routine is part of a lifestyle. After all, putting on clothes in the morning is pretty much the only part of our routine that goes unchanged through our entire lives.

Eco-Friendly Industry Trends and Tips for Hotels

“Eco-Friendly Industry Trends and Tips for Hotels”

– According to the Cambridge Institute for Sustainability Leadership, tourism contributes about 5% of global greenhouse gas emissions — a figure they expect to grow by 130% by 2035. Meanwhile, the International Tourism Partnership found that for the hotel industry to align with the Paris Climate Agreement, it will need to reduce its greenhouse gas emissions per room per year by 90% by 2050 (compared to a baseline from 2010).
Sobering statistics they are indeed, especially considering the current and forecasted rates of growth of the industry.
In the past five years, the global hotel industry has grown by 2.3% to reach revenues of over €1.28 trillion in 2018 (IBISWorld, 2018). At the current pace, more than 80,000 hotels will join the existing supply by 2050.
So, the challenge we face is not an insignificant one. As sustainable hospitality expert Dr. Willy Legrand explains it, we need to find a way to grow the industry, accommodating more and more guests and building more and more properties, and at the same time reduce the sector’s carbon footprint to achieve complete decarbonization by 2050.
Here’s a look at how some organizations and properties are tackling that challenge.
Current trends in sustainable hospitality
According to Dr. Legrand, whose expertise about sustainable hospitality was instrumental in creating this article, “A large section of the hospitality industry is joining the unprecedented mobilization across the globe in mitigating negative environmental impacts and facing the many societal challenges ahead.”
The guest editor-in-chief of the Hotel Yearbook 2018 — Sustainable Hospitality and the Hotel Yearbook Special Edition — Sustainable Hospitality 2020, Dr. Legrand pointed out several key eco-friendly hotel industry trends, such as:
-Cutting down on food waste. For example, by growing food onsite, sourcing food locally, and shifting social norms to ensure that “plate waste” is no longer considered acceptable (Benjamin Lephilibert, HYB2018).

  • Minimizing water usage beyond the hotel room. In addition to encouraging guests to be mindful of their water and towel usage, some properties are turning to innovations such as showers that filter their own water (Inge Huijbrechts, HYB2018).

Eliminating plastic. 
A step beyond recycling, doing away with single-use plastic products can help limit the huge amount of waste stemming from creating and discarding these items. Getting rid of plastic water bottles and plastic bags is a good place to start (Jeanne Varney, HYB2020).

  • Conserving energy. This “economically sustainable method” is effective and easy to apply, for example by redesigning the guest experience to encourage guests to apply adaptive behaviors. One way is to replace the mini-fridge and coffee machine in each room with a communal amenities area in an open guest space (Christopher Warren, HYB2020).

( InstaSteam: As Seen On Home Shopping Network. )
*InstaSteam Pods, are a perfect alternative to the old fashion plug in iron, for the hotel and lodging industry. InstaSteam is the world’s first electricity free, and hands free clothing steamer which completely eliminates the guest necessity of having to utilize electricity to press, steam, or deodorize their garments while enjoying their lodging. Decreasing energy bills, while also increasing profits makes alternatives like InstaSteam one of many tools the industry will be leaning towards as business owners discover more and more ways to deliver on eco-friendly lodging practices for not only their overall guest experience and property value but for the entire worlds benefit.

Creating a paperless hotel.
A task made easy by a modern property management system, which will simplify operations and streamline the guest experience while reducing carbon emissions (Terence Ronson, HYB2018).

-Integrating sustainability into the hotel architecture. In building new properties, there is a “three-zero-concept” approach: using local construction materials and skills (zero kilometers), prioritizing energy management and lower emissions (zero carbon dioxide), and introducing life-cycle management into the building process (zero waste) (Matteo Thun, HYB2020).

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